About Us
Strategy, expertise, and a relentless focus on results.
Our Mission
Maximize Revenue, Optimize Reach
To maximize revenue and optimize reach for creators, content, and programming.
Our Strengths
Deep Expertise Across Multiple Dimensions
Understanding your audience and delivering campaigns that drive maximum impact are critical in today's environment. From strategic advisement to assistance with execution, Insight to Market will work with you on projects large to small, with special expertise in areas such as: the K20 and library markets, marketing and sales, communications, audience development, product positioning, retail, events, content development (print, digital and audio), and more.
Our Founder
Michael Gentile
Founder & Principal Growth Strategist
Drawing on 25+ years in media and publishing, Founder & Principal Growth Strategist Michael Gentile delivers deep experience and insights at the intersection of content, sales, and marketing, turning publishing passion into predictable revenue with a focus on delivering client success.
Most recently, Michael served as VP of Education Sales & Marketing at Penguin Random House where he oversaw the promotion and sales of Children's and Adult titles to both the K12 and Higher Ed market. His tenure at PRH involved working closely with the publishing divisions and authors to optimize adoption of their content into classrooms, from honing messaging to creating engagement opportunities with creators, key customers and decision makers.
Michael also led marketing and sales teams with a focused go-to market strategy at the district and classroom level as well as partnership with education distributors and vendors. He also worked closely with Corporate Communications on national literacy campaigns and other projects amplifying the power of the written word and the PRH brand.
A consistent through-line in Michael's work is a focus on the individual: whether it is a creator's goals and hopes, a customer's wants and needs, or a team member's talents and professional development.
Prior to Penguin Random House, Michael worked in the Special Events department at FORTUNE magazine. He holds a management certificate from the London School of Economics and a B.S. from Manhattan University.
Our Team
Experienced Professionals, Focused on Your Success
Insight to Market brings together a network of seasoned professionals with deep expertise across publishing, media, marketing, libraries, and education. Our team is committed to delivering results-driven strategies tailored to your unique goals.
Kelly Coyle
Lead Library and Retail Growth Consultant
After 25+ years in publishing, most recently in Penguin Random House's Library Marketing department, Kelly Coyle is now collaborating with Insight to Market, LLC as Lead Library and Retail Growth Consultant. Coyle will continue to run The Little Point Bookshop, an independently-owned bookstore in Point Pleasant Beach, NJ.
Kelly brings a wealth of experience from her nearly three decade career in book publishing, marketing titles across all genres to librarians, to her nearly decade-long ownership of a beloved independently-owned bookstore, where she hosts special events focused on bringing authors in connection with community.
At Penguin Random House, Kelly worked on behalf of nearly sixty independent publishers of various sizes and content areas, promoting their titles to libraries across all different genres, such as: commercial fiction, academic and scholarly works, graphic novels, and manga.
Kelly is also well regarded and respected amongst librarians as an amazing resource for title recommendations and programming ideas. She served as the Chair of the ALA Exhibits Roundtable from 2012-2018, helping enhance communication and the conference experience for publishers and attendees alike, and can often be seen participating in panels at key conferences such as the annual meetings of the American Library Association (ALA), Public Library Association (PLA), and American Association of School Librarians (AASL).
In addition to her publishing career, Kelly founded and continues to run The Little Point Bookshop, a cozy, independent bookstore and coffee bar located in Point Pleasant Beach, New Jersey.
Opened in 2019, the shop's name was inspired by the bestselling novel The Little Paris Bookshop by Nina George, mirroring the book's themes of a floating literary apothecary that prescribes the perfect story to heal the human soul. As such, the bookstore features a hand-picked selection of books, local Jersey Shore titles, and literary gifts, alongside community events like book clubs and author signings.
During her tenure at PRH and now at her own independent bookstore, Kelly excels in creating and hosting events promoting books, authors, and literacy to local communities, agriculture organizations, or prestigious venues such as Bryant Park and the New York Public Library.
Kelly truly loves bringing books and the love of reading to communities of all sizes, and that passion translates into connection for creators, readers, and publishers.
Kelly may be reached at Kelly@InsightToMarket.com